A Business Re-brand
Marketing
2025
About
FOR THIS PROJECT, I GAVE A CHICKEN SHOP FRANCHISE CALLED CHICKN'CONE A FULL REBRAND. WITH STRATEGIC THINKING, THOUGHTFUL DESIGN, AND THE USE OF EXPERIMENTAL AI TOOLS, I PUT TOGETHER A FULL PRESENTATION DEMONSTRATING WHAT THESE CHANGES COULD LOOK LIKE.
coming up with a new name and logo for the company proved to be the most challenging part of this project.
Through strategic thinking, and a lot of sketching, i landed on a design that i knew was going in the right direction.
i experimented with ai to transform my final sketch into an editable vector that i modified on illustrator until i landed at the final product
a large Part of this project was creating high quality convincing mockups to demonstrate the new company brand.
with a combination of ai image generation models and photoshop, this is what loco cone would look like.
